The StopTrumpDictatorship.com is a project of Progressive Source PAC, a new committee started in early 2024 to create and market opinion-shifting short YouTube video ads to voters in swing states who are unaware or indifferent to the historic threat to American democracy posed by a Trump dictatorship.
Our target audience is voters in swing states who are either not paying attention to politics or have been misinformed by right wing media.
We create and market highly cost efficient, hard hitting opinion-shifting video ads on YouTube that voters see before they watch other content.
The StopTrumpDictatorship.com Project was started in early 2024 with a $50,000 investment by Jonathan Greenberg, the CEO of Progressive Source Communications.
Greenberg is an investigative financial and legal journalist who has known, and written about, Donald Trump longer than any reporter working today.
As a young reporter researching the first Forbes 400 list in 1982, Trump, using his notorious fake John Barron voice during long phone interviews, scammed Jonathan into increasing Trump’s net worth to get on the list.
Greenberg has founded multiple digital media companies, including Gist Communications, which won the first ever annual Webby award in 1997. Since 2007, his current company, Progressive Source Communications has pioneered the art of attracting viewer’s attention to new narratives with hard hitting, opinion shifting geographically targeted video ads. Progressive Source clients include the California Air Resources Board, the ACLU, the Lakota People’s Law Project, and many other organizations working to make the world a better place.
The Stop Trump Dictatorship Project launched its first opinion shifting web video with a “Dems Vote Haley” video, which impacted South Carolina’s Republican primary with results that helped her stay in the race longer.
As reported in Politico, for less than $10,000, the video reached 200,000 people in blue districts of South Carolina, with 400,000 views. A majority of them watched the entire 71 second video. Haley went from a February 15 poll average of a 36 point loss to a loss of just 20 points just nine days later.
The Associated Press estimated that 19% of Haley voters, or about 57,000 people, were Democrats. The video was able to sway voters at an estimated cost of just 20 cents per voter.
In May, the Stop Trump Dictatorship Project released four videos focused on the general election, which have been seen 300,000 times on YouTube by voters in swing states, and more than 2 million times on twitter.